The existing organization was characterized by scattered business units (professional offices, start-ups, SMEs, and mid market companies) that generated:
Limited marketing procurement control.
Lack of visibility on need management.
Poor communication between business units.
Scattered processes, know-how and skills.
Difficulty in monitoring and controlling contracts.
No marketing investments optimization
Sage is one of the world leaders in Business Management Solutions and Professional Offices.
> 24 countries
> 21 offices in Spain
> Over 13,000 employees worldwide
> 1,200 employees in Spain
> 17,000 offices and advisors serving in Spain to 1.3 million SMEs
Control and monitor.
Establish marketing purchasing procedures.
Implementation of Fullstep procedures and methods for marketing purchases, in all business units, company-wide :
1. Buyers training.
2. Design and implement a savings plan:
Creative Agencies: Agency selection, review of “Scope of Work”, definition of dedicated team structure, pyramid of fees and analysis of proposals.
Online Agencies: SEM, SEO and RRSS, with the goal of optimizing investment through the selection of specialized agencies and negotiation of fees.
Audiovisual production and post-production: Provide visibility on production investments, budget analysis according to official formats, and introduction of standard rates.
Telemarketing Services: compare current situation vs market, improve economic conditions, consideration of the current partner’s “added value”, and implementation of improved conditions.
Graphic Production and Online: Standard pricing for agency & studies and implementation of a standard rates (artwork and adaptions, online programming, display).
3. Monitor savings plan and ensure the achievement of objectives and identified savings.
Significant levels of savings and investment optimization:
_ 11% in creative agencies
_ 12% in online agencies
_ 10% in audiovisual production and post production
_ 23% in graphic production and online
_ 11% in telemarketing services
Implementation of new procedures among Purchasing and Marketing.
Visibility and traceability of investment.
Purchasing dept. positioned in marketing.
Global savings : ROI > 270%.
Improved efficiency in the purchasing process.
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