ONO, the leading broadband communications and entertainment company in Spain has more than 1.9 million clients. It offers integrated telephony, television and internet services to residential clients. ONO has its own latest generation fibre optic network covering 45,000 kilometres. In 2005 ONO recorded EBITDA of €450 million on gross revenues of €1.7 billion.
At the end of July 2005, ONO reached an agreement with Grupo Auna and its principal shareholders to acquire 100% of Auna Telecomunicaciones.
The resulting company from the integration of ONO and Auna became the leading cable operator in Spain, going on to control the Spanish cable market except in the Basque Country, Asturias and Galicia, where other operators were already present, and Extremadura, which lacked this type of telecommunications services.
Faced with this new challenge, ONO decided to implement an ambitious transformation plan, designed to create excellence in its operations through cost efficiencies and client satisfaction. The merger process also provided unbeatable opportunities to make savings in purchasing that the company wanted to take advantage of.